Peter Moore

It was May 9th, 2006, at Microsoft's E³ press conference when unexpectedly Peter Moore announced in his usual spectacular fashion that there will officially be a next Grand Theft Auto game in the series, Grand Theft Auto IV.
An interesting fact is that GTA4 will mark the 10^th anniversary of the Grand Theft Auto Franchise.
Grand Theft Auto IV is the start of a new era of Grand Theft Auto games, following the huge success of the Grand Theft Auto III era.